Brazilian hair straightening is a keratin-based treatment that nourishes and tames frizzy hair.
The Brazilian straightening treatment, also known as BKT for Brazilian Keratin Treatment, arose first in Brazil, and in the United States in the 2000s. In 2009, when we opened our own Salon, Jenny&Paola, our philosophy consisted in offering services that were mindful of nature. Brazilian straightening is one of them. It relaxes capillary fibers without drying them out because it draws on a protein called keratin, a natural constituent of hair, skin and nails.
The days of dry and unruly hair are over
Brazilian straightening is ideal for frizzy hair that is usually very dry, because it nourishes the hair in depth and makes blow-drying and styling easier. It works fine as well on a European hair type or a Mediterranean one, on women’s hair or men’s. The Brazilian straightening treatment can be applied on hair that has been traditionally dyed or with an ammonia-free color. At the Jenny&Paola Salon, you can choose among different formulas of Brazilian straightening treatments depending on whether you would like it to moisturize, smooth or coat your hair.